The Relationship Of Entrepreneurial Orientation And Entrepreneurial Marketing With Performance Of Owner-Managed Small Firms In Karachi, Pakistan
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Date
2015-06
Authors
MIAN, EJAZ AHMED
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Abstract
Small firm performance is vital for growth of Pakistan’s economy and for providing employment to its 180 million people. Unfortunately, like many developing countries, small firms are plagued with multifarious problems. It is important to understand how small firms can be more successful and play a more meaningful role as expected of them. This dissertation studies the influence of entrepreneurial orientation and entrepreneurial marketing on performance of owner-managed small firms in Karachi, Pakistan. Further the influence of demographic and macro-environment antecedents on entrepreneurial orientation is investigated. Then the influence of entrepreneurial orientation on performance and on entrepreneurial marketing is investigated. Finally influence of entrepreneurial marketing as mediator between entrepreneurial orientation and performance is investigated. The study uses an elaborate model based on the RBV and Theory of Entrepreneurship and Stokes model for entrepreneurial marketing. Data was collected from 430 small firms in Karachi the largest metropolitan city and commercial capital of Pakistan. Quantitative research is conducted based on judgmental sampling from the industrial clusters in Karachi. SPSS is used to test proposed hypotheses. Results of the study indicate that constructs of entrepreneurial orientation and entrepreneurial marketing are statistically significantly predictors of performance of small firms. Demographic and macro environment antecedents also predict entrepreneurial orientation. Mediation effect of some variables of entrepreneurial marketing is also observed in the relationship between entrepreneurial orientation and performance. Specifically innovation and risk-taking strongly influence performance. The model including entrepreneurial orientation and entrepreneurial marketing is able to explain a substantial variation
in the performance of small firms. The role of employee empowerment is especially significant in performance of small firms and is an essential ingredient for innovation in the firm. Academicians are suggested to choose other variables in future studies and to conduct studies in rural areas and in other markets. Practitioners are suggested to empower employees for innovation. They should also not hesitate from taking calculated risk-taking. Government must provide suitable infrastructure and relevant advice to small firms.
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The Relationship Of Entrepreneurial Orientation And Entrepreneurial Marketing , With Performance Of Owner-Managed Small Firms In Karachi, Pakistan