Malaysia-Poland Business Association (MPBA) : Improving MPBA's Effectiveness and Enhancing Malaysia-Poland Trade Relation
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Date
2014
Authors
Alwee Aljuned, Sharifah Aishah
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Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This case study involves discovering how Malaysia Poland Business Association (MPBA) is affecting the trade relation between Malaysia and Poland. It highlights the proposition of Poland as a business partner and investment destination to Malaysia, with an emphasis on its large and growing market as well as its role as a cost-efficient gateway to European markets and a corridor connecting Eastern and Western Europe. This study aims to draw attention to the scope for increasing awareness in Malaysia about Poland’s attractiveness as a business destination and the role of MPBA in facilitating the trade relation between the two countries. The recommendations proposed are aimed to help MPBA resolve the problems within the association that in turn would help boost participation of members and further enhance trading relationship between Malaysian and Polish businesses. This case study adopted a qualitative research method to be able to gain a deeper understanding to the situation that is faced by MPBA and provide a rich and insightful answers to the questions raised.
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Keywords
Malaysia Poland Business Association , affecting the trade relation