A study on perceived service quality and perceived montessori characteristics towards parents’ satisfaction for montessori kindergarten in Penang
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Date
2006
Authors
Ahmad Moghni, Hizrian Nazeefah
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Abstract
The aim of this study is to investigate parents’ satisfaction for Montessori kindergarten in Penang. This study is also to examine the relationship between perceived service quality and parents’ satisfaction. Moreover, this study examines the relationship between perceived Montessori characteristics and parents’ satisfaction. This study also includes the level of partnership as an additional dimension that may moderates the relationship of parents’ satisfaction. As overall, this study is an effort to improve Montessori kindergarten service quality in giving excellent education service to children, in a prospect of importance for parents to achieve their level of satisfaction. This study was conducted by distributing questionnaires purposively to 225 parents in Montessori kindergarten. Data collected were analyzed using hierarchical multiple regression. The findings revealed that perceived service quality and perceived Montessori characteristics were partially supported in relationship with parents’ satisfaction. In perceived service quality, this study found that effectiveness and reliability are positively related to parents’ satisfaction while in perceived Montessori characteristics, this study found that corporate image, teachers’ cooperation and core competencies are also positively related to parents’ satisfaction. Level of partnership also was found partially supported in relationship with perceived service quality and perceived Montessori characteristics. For instance, management approaches in business education particularly private sector in Malaysia, especially Montessori kindergarten needs to be revised to be more appropriate in modern standard of living.
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Keywords
Montessori , Business Administration