Embedding corporate social responsibility into corporate strategy: a review of a best employer company in Vietnam
| dc.contributor.author | Kim, Lin Siew | |
| dc.date.accessioned | 2014-07-22T07:18:53Z | |
| dc.date.available | 2014-07-22T07:18:53Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | To stay competitive and sustainable, the businesses not only need to fulfill their economic obligations, but also have to be socially responsible as their existence stems from societal needs. This thesis aims to understand and analyze the incorporation of corporate social responsibility (CSR) into corporate strategy in a company in Vietnam that was recognized as one of the best employers in the country. This thesis shows the extent to which this company has successfully embedded their CSR agendas into its organizational strategy and practices, thus become a responsible corporate citizen towards society. This thesis adopted exploratory qualitative research in an in-depth case study. In analyzing the transferring and cultivating of socially responsible behaviors into corporate strategy, this thesis explores the CSR initiatives using the Balanced Scorecard (BSC) as an analytical framework. BSC has been modified to include elements that belong to the sustainability framework in order to fulfill this research purposes. In this case, the stakeholder perspective replaced the customer perspective because a group of researchers has successfully brought up stakeholder theory as the central part of CSR, while the triple bottom line (TBL) has also been integrated in the BSC. Research findings show that the owner has been placing more emphasis on CSR elements in the corporate strategy to enhance the society knowledge and development. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | International Business | en_US |
| dc.subject | Corporate Social Responsibility | en_US |
| dc.title | Embedding corporate social responsibility into corporate strategy: a review of a best employer company in Vietnam | en_US |
| dc.type | Thesis | en_US |
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