The Conundrum Of A Bank's CSR Program A Case Study Of "Kampoeng BNI" In Rawa Belong Area, Jakarta

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dc.contributor.authorWisnoentoro, Rizky
dc.date.accessioned2017-10-13T02:13:44Z
dc.date.available2017-10-13T02:13:44Z
dc.date.issued2016-03
dc.description.abstractThis thesis discusses the conundrum of a CSR program conducted by Indonesia's Bank BNI with a program name "Kampoeng BNI" in Rawa Belong area (Jakarta, Indonesia). The objectives of this research are: 1. To analyze the perception of the BNI officials towards the program Kampoeng BNI, especially in the context of Rawa Belong; 2. To analyze the perception of the impacted public in Rawa Belong; including the community leaders, the traders, and the public at large; 3. To map out the various narratives, indigenous or otherwise, and construct a framework of CSR interactivity between BNI and the public of Rawa Belong. Adopting the qualitative case study method, and with reference to Social Construction of Reality, Co-Orientation theory, and the studies in CSR, this research found some important results. First, BNI officials are confident with the well-established reputation about the company and the program of Kampoeng BNI itself. Second, the publics of Rawa Belong are diverse and categorized into several types. Third, the illustration of CSR Interactivity has been constructed to provide a framework that contains the drivers of perceptions between the company (Bank BNI, manifested by the BNI officials) - including the aspect of 'Pseudo CSR', and the four types of impacted publics (in Rawa Belong): The Guardians of Indigenous Narratives; The Negotiators; The Beneficiaries; and The Safety-Seekers. Indeed, the illustration of CSR Interactivity itself is a substantial contribution of this thesis towards the CSR knowledge as a whole. Furthermore, the analysis of findings calls into question about utilizing CSR as a tool of branding or frontal publicity.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4906
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectThe conundrum of a bank's csr programen_US
dc.subjectkampoeng bni in rawa belong areaen_US
dc.titleThe Conundrum Of A Bank's CSR Program A Case Study Of "Kampoeng BNI" In Rawa Belong Area, Jakartaen_US
dc.typeThesisen_US
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Pusat Penyelidikan Dasar & Kajian Antarabangsa (CenPRIS) - Tesis