Impact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valence

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dc.contributor.authorBENRIT, PARICHERD
dc.date.accessioned2016-04-27T07:14:49Z
dc.date.available2016-04-27T07:14:49Z
dc.date.issued2015-02
dc.description.abstractThe increasing in the introduction of self-service banking technology (SSBTs) among the banking customers enhance needs need to understand the factors that influence customer adoption decisions. This study aims to investigate the factors that may influence customer intention to adopt i-bill payment from non-adopter customer perspective. In line with its overall aim, this study proposes personal factors as factors that predict the intention to adopt i-bill payment among bank customers. This study also examines the moderating role of information valence on the relationship between personal factors and the intention to adopt i-bill payment. The social cognitive theory was used as the foundation to form the conceptual model. The survey research used structured questionnaires to collect data from 516 bank customers in Thailand, which were tested using SPSS. The findings of the current study found that all four personal factors significantly influence customers‟ intention to adopt i-bill payment. The sequence of the importance variable are as following personal needs, personal ability, personal innovativeness and preference personal contact respectively. orientated information and risk orientated information acted as moderator role between personal factors and intention to adopt. This research concluded with further discussion findings as well as the limitations, theoretical and practical implications of the study.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1940
dc.subjectImpact Of Personal Factor On Intention To Adopt I-Bill Paymenten_US
dc.subjectThe Moderating Effect Of Information Valenceen_US
dc.titleImpact Of Personal Factor On Intention To Adopt I-Bill Payment: The Moderating Effect Of Information Valenceen_US
dc.typeThesisen_US
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