Improving Sales Performance : Rafellinna Sdn. Bhd
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Date
2015-09
Authors
Zubir, Ziffa
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Abstract
Beauty and healthcare awareness among Malaysians on the rise based on the dumping of such products on the market through social media and sales premises. For being the leading beauty and health are always strong and competitive, it is important for the company to intensify marketing selling products. However, the performance of the company began to recede starting in February 2013 until now.
The purpose of this project was carried out to examine, evaluate and discuss issues relating to the performance of the company sales Rafellinna Sdn. Bhd. was established in November 2012. This study uses two methods to get data and information such as interviews and observations. SWOT analysis is used to examine and determine the strengths, weaknesses, opportunities and threats faced by the company followed by a Root Cause Analysis is used to identify the cause of the issue of sales employees unproductive. In conclusion, in order to improve sales performance, the company strengthened its sales revenue which includes short-term and long-term.
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Keywords
Improving Sales Performance , Fashion industry.