Advertising Strategies In Malaysian Advertisements
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Date
1983
Authors
Vasudevan, Chellammal
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains malaysia
Abstract
This research involves the study of strategies used
by advertisers in their advertisements on television, newspapers, magazines in our country. Advertisements, as we know are part and parcel of our lives. We are exposed to advertisements everywhere we go, educating us about services and institutions, informing us about products and the benefits one can derive
by using them.
Description
Keywords
Advertising Strategies , Malaysian Advertisements