Conventional media to new online medium : a case study on features of local online newspapers

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Date
2003-05
Authors
Hashim, Nor Hazlina
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Abstract
The Internet has become part of our lives. Almost all major media newspapers, magazines and broadcast stations have created sites on the World Wide Web. The Internet began its emergence as a source of news for readers who were looking for information that conventional media could not provide. The number of newspapers available on the Internet has been steadily growing over the years. Important reasons for this phenomenon are the exponential growth of Internet availability to consumers, increasing habit of reading the news online, and the Internet offers a variety of revenue opportunities especially on advertising. The key aim of this research is to analyze features of online newspapers not only in providing news information but also in reflecting the interactivity to the readers. This study is conducted through a content analysis of current features offered on front page of local online newspapers: NST Online and Star Online. This research uses Heeter's Interactivity Elements and Li's method of measuring online news. Analysis of the data collected reveals that NST Online provides highly on news information as for Star Online offers highly in the way of entertainment content. NST Online have allocated total of 73% of news information links compared to Star Online, which only allocated total of43% of news information links to readers. Priority is given more to non-news links ( 41 %). Advertisement links fall on to second priority with 14% allocation of Star Online front page. One common thing that both share, is all the news published with less pictures and graphs. Apart from that, it is also discovered that NST Online provid~~ and empowered users to access news information quicker and easier (with 59% of single click to full story) than Star Online (23% single click to full story). This research also discovered that NST Online has a unique feature, which enables reader to add in comment on each of main news article in immediate way.
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New online medium , Local online newspapers
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