Conventional media to new online medium : a case study on features of local online newspapers
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Date
2003-05
Authors
Hashim, Nor Hazlina
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Abstract
The Internet has become part of our lives. Almost all major media newspapers,
magazines and broadcast stations have created sites on the World Wide Web. The
Internet began its emergence as a source of news for readers who were looking for
information that conventional media could not provide. The number of newspapers
available on the Internet has been steadily growing over the years. Important reasons
for this phenomenon are the exponential growth of Internet availability to consumers,
increasing habit of reading the news online, and the Internet offers a variety of
revenue opportunities especially on advertising. The key aim of this research is to
analyze features of online newspapers not only in providing news information but also
in reflecting the interactivity to the readers. This study is conducted through a content
analysis of current features offered on front page of local online newspapers: NST
Online and Star Online. This research uses Heeter's Interactivity Elements and Li's
method of measuring online news. Analysis of the data collected reveals that NST
Online provides highly on news information as for Star Online offers highly in the
way of entertainment content. NST Online have allocated total of 73% of news
information links compared to Star Online, which only allocated total of43% of news
information links to readers. Priority is given more to non-news links ( 41 %).
Advertisement links fall on to second priority with 14% allocation of Star Online
front page. One common thing that both share, is all the news published with less
pictures and graphs. Apart from that, it is also discovered that NST Online provid~~
and empowered users to access news information quicker and easier (with 59% of
single click to full story) than Star Online (23% single click to full story). This
research also discovered that NST Online has a unique feature, which enables reader
to add in comment on each of main news article in immediate way.
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Keywords
New online medium , Local online newspapers