Factors Determining International Patients Revisit Intention For Medical Treatments In Malaysia

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Date
2017-07
Authors
Krishnan, Thilagavathi
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Publisher
Universiti Sains Malaysia
Abstract
International healthcare service is a lucrative business that adds value to the national economy of the participating countries. Currently most of the international medical services are within the region. By participating in the international healthcare industry, the destination countries have opportunity to increase their national economic growth and job opportunities. Due to that, developing countries such as India, Singapore, Malaysia and Thailand are extensively developing their healthcare services to international patients in order to capture the ever growing market. Malaysia, as emerging healthcare provider among the developing countries in Southeast Asia region is also reforming its national economy through the Healthcare New Key Economic Area (NKEA) initiated under the Malaysian government’s Economic Transforming Program (ETP). In line with that this study was conducted to find out factors determining international patients revisit intention for medical treatments in Malaysia. Factors such as physical environment, hospital charges, medical care, emotional support, patient safety and ethical conduct were examined to know the impact these factors on international patient’s revisit intention. These factors were conceptualized as healthcare service quality factors based on SERVEQUAL model. Patient’s satisfaction was investigated to understand its influence as mediator on the relationship between healthcare service quality factors and patient’s revisit intention. Meanwhile, this study introduced patient-doctor attachment as moderator influencing the relationship between patients’ satisfaction and patients revisit intention. International patient’s who received medical treatments from Malaysian hospital were selected to analyze on factors determining their revisit intention.
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Keywords
Factors determining international patients revisit , intention for medical treatments in Malaysia
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