Opinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAK

Simple item page
dc.contributor.authorMohd Pauzi, Syibratul Fauzana
dc.date.accessioned2022-02-22T13:44:42Z
dc.date.available2022-02-22T13:44:42Z
dc.date.issued2020-06
dc.description.abstractIn recent years, a glaring trend that emerges out of 21st century networked movements — where digital technologies such as social media have a key role in choreographing them — is the rise of leaderless movements. This is where these politically-motivated social movements could run within the absence of any institutional leadership, which raises concerns on the extent of their effectiveness. However, it is found that leaders can still naturally emerge out of these networked movements without any formal appointment or any attempt at a power grab. When trust in representative leadership is decreasing and leaders can emerge naturally out of these leaderless networked movements, it is interesting to understand how they mobilise and sustain. Based on this premise, the researcher attempted to investigate the emergence of leadership within #UndiRosak, a leaderless networked movement where Malaysian voters were weighing the options to spoil their votes in Malaysia’s 14th General Election as a way of expressing dissatisfaction by their limited options of eligible candidates in the election. Guided by three research questions, the study was conducted through a combination of quantitative and qualitative methods, namely thematic analysis and social network analysis, using Twitter data as an archival source. The findings of these research questions suggested that in the absence of traditional institutional leadership in #UndiRosak, a form of opinion leadership — where leaders are identified by their amount of influence within the Twitter network — still emerged.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/14742
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectLeadershipen_US
dc.subject#UNDIROSAKen_US
dc.titleOpinion Leadership Emergence In A Leadership Networked Movement Via Twitter: A Case Study Of #UNDIROSAKen_US
dc.typeThesisen_US
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Pusat Pengajian Sains Kemasyarakatan - Tesis