A Study On Malaysian Households’ Purchase Intention Of Water Purifier
| dc.contributor.author | Nadarajan, Nedumaaran | |
| dc.date.accessioned | 2019-05-17T00:41:16Z | |
| dc.date.available | 2019-05-17T00:41:16Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | Drinking water quality has been one of the main concerns of Malaysian households today. Despite government’s continuous efforts to improve water quality, concerned households are installing domestic water purifiers at their own cost for added peace of mind. However, why households acted to purchase water purifiers is still not fully understood. The main aim of this investigation is to identify factors that influence Malaysian households’ purchase intention of water purifier. Cognitive, affective and behavioural or the CAB model is used to examine factors that influence Malaysian households purchase intention of water purifier. The study utilized a survey method on 304 households in Kedah, Penang and Selangor. Data were analyzed using several statistical methods, including multiple regression and hierarchical regression. The results show that majority of respondents’ (51.3 %) are willing to pay RM 301 – RM 1000 to purchase a water purifier. Results suggest that the underlying factors which influence households purchase intention of water purifier are perception of poor water quality and prior knowledge. Besides that, perceived water purifier product value is influenced by households’ health risk concern and prior knowledge. Perceived product value is also found to be significant mediator between knowledge and purchase intention while price did not act as moderator between perceived product value and purchase intention. Several theoretical and practical implications are discussed. Suggestions for future research are provided. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/8214 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Malaysian households’ purchase | en_US |
| dc.subject | intention of water Purifier | en_US |
| dc.title | A Study On Malaysian Households’ Purchase Intention Of Water Purifier | en_US |
| dc.type | Thesis | en_US |
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