A Paradigm Shift In Foreign Tourist Arrivals – The Imperative For Penang Hill’s Sustainable Growth
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Date
2015-06
Authors
Summugam, Sukumaran
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The emergence of tourism industry over the last few decades had tremendously contributed to the continued growth of Penang economy and lately the industry had a deepening diversification to become one of the fastest growing economic sectors in Penang. Tourism is closely linked to development of various tourism products and attractions that encompasses the growing number of new destinations such as the Georgetown Heritage Enclave, 3D Museum, The Butterfly Farm and etc. The dynamism of this attractions hade turned tourism into a key driver for socio- economic progress by creating competition among the tourism industry players in Penang. Penang Hill being one of the tourism icons in Penang is into this competition naturally and vying hard to capture a bigger market share in term of tourist arrivals especially the International Tourist Arrivals. According to the statistic and data collected, Penang Hill has not been successful in capturing the foreign tourist arrivals even though the statics shows that there had been a steady increase of foreign tourist arrivals to Penang. This case study had been taken up as the maiden effort to uncover the riddle of mystery of why many of foreign tourist that had chosen Penang as their choice of vacation destination, had not visited Penang Hill which is considered as the tourism icon of Penang,
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Keywords
Tourism