The Effects of Personal Values and Sustainable Fast Fashion Consumption Beliefs on Clothing Reuse Behaviour: The Moderating Roles of Facilitating Conditions and Habits

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dc.contributor.authorLoi, Wai Yee
dc.date.accessioned2019-08-09T02:03:43Z
dc.date.available2019-08-09T02:03:43Z
dc.date.issued2017-02
dc.description.abstractThe rapid development of fast fashion trend has greatly contributed to the global economy, nevertheless, it has immensely brought the ecological impacts in the global environment, such as throw-away culture and wasteful clothing disposal. Despite the growing interest and awareness of environmental sustainability issues, majority of the consumers are yet to practise pro-environmental clothing consumption and disposal actions. Due to the values-actions gap, the present study aimed to investigate the relationship of personal values, sustainable fashion consumption beliefs (SFCB), facilitating conditions, habits and the consumers’ clothing reuse behaviour (CRB) by underpinning Value-Belief-Norm Theory (VBN) and Theory of Interpersonal Behaviour. A quantitative research is conducted among 285 Malaysian young consumers aged 19-30 years old. The data was analysed using SmartPLS and the results indicated that all personal values (altruistic, biospheric, egoistic values) influence SFCB in various extent, SFCB in turn predicted CRB. In addition, SFCB were found to mediate the relationship between personal values and CRB. Facilitating conditions successfully demonstrated moderating effect among SFCB and CRB, while surprisingly, habits do not have any intervention among the relationship of SFCB and CRB. In terms of theoretical contributions, this study has advancing a more holistic and comprehensive study on sustainable fashion consumption and disposal behaviours. Secondly, this study has validated the power and significance of VBN Theory among the constructs of personal values, beliefs and behaviours.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/8606
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectRapid development of fast fashion trend has greatlyen_US
dc.subjectcontributed to the global economyen_US
dc.titleThe Effects of Personal Values and Sustainable Fast Fashion Consumption Beliefs on Clothing Reuse Behaviour: The Moderating Roles of Facilitating Conditions and Habitsen_US
dc.typeThesisen_US
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