EIS in A Stockbroking Company in Malaysia: A case study of UOB KAY HIAN

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Date
2015
Authors
Lai, Hoi Sim
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Abstract
The purpose of this paper is to (i) to investigate the key business operations in the core functional areas of UOB Kay Hian (ii) to identify the current information system adopted by UOB Kay Hian (iii) to assess the effectiveness of the current information system adopted in UOB Kay Hian and also the Pros and Cons of each respectively (iv) To identify the challenges in EIS in UOB Kay Hian (iv) to propose recommendation in improving the EIS effectiveness in UOB Kay Hian. The methodology has proposed recommendation of I-TOP model embraces the concept of optimizing Return on Investment (ROI) to be the champion in industry through Technological Infinite Possibilities, Outright environmental scanning and People (Human capital development) that could be form an organization that has worldwide efficiency that is critical for optimizing the ROI, where economic scale of business is one of the important factors applied in real commercial settings. This finding of the study showed certain level of inadequate of EIS adoption that may be faced by the investment securities industry in Malaysia in relation to its key business operations. Corresponding responses are suggested for the compliance issues associated in different key business operations, which provide a systematic approach in managing the case company more effectively. Conclusion drawn was enterprise information system applied in the company’s key business operations covered from the back-office system of the daily operational of processing which later be analyzed through the concept ITOP and VCA to improve company’s competitive advantage and hence return on investment. The challenges faced by the company have been identified with recommendations at the end of study.
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Investigate the key business operations , Areas of UOB Kay Hian
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