Best Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategy

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dc.contributor.authorSeedee, Rattana
dc.date.accessioned2018-08-02T03:41:13Z
dc.date.available2018-08-02T03:41:13Z
dc.date.issued2009-10
dc.description.abstractThe ceramics industry has played a pivotal role in the economic and industrial sector of Thailand. It encompasses manufacturing, employment, and exports activities. Many businesses have applied best practice for improving performance, but with mixed success. In addition, the results of past studies on the relationship between best business practices and performance are inconclusive. In order to enhance Thai ceramics industry, this research attempts to find out the extent to which it has adopted the best business practices and whether these practices contribute to performance. Secondly, this research would determine whether choice of business strategy moderates the relationship between the best business practices and performance. Data were collected from 141 ceramics firms listed in the Department of Industrial Works, Ministry of Industry in Thailand. Statistical methods for preliminary testing used factor analysis, reliability analysis and descriptive statistics. Correlation and hierarchical regression analysis were used for hypotheses testing. The results show that most of the ceramics firms adopted best business practices with a high degree of acceptance. The results also revealed that Thai ceramics firms employed cost leadership strategy more than differentiation strategy. However, this study did not find statistically significant differences in firm’s performance between cost leadership strategy and differentiation strategy.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/6128
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectBest Business Practices And Performance Of Ceramics Firms In Thailanden_US
dc.subjectThe Moderating Role Of Business Strategyen_US
dc.titleBest Business Practices And Performance Of Ceramics Firms In Thailand: The Moderating Role Of Business Strategyen_US
dc.typeThesisen_US
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