Influence Of Internet In Determining Purchase Of Online Flight Tickets
| dc.contributor.author | Ragava, N.R. Dhurgaletchimi | |
| dc.date.accessioned | 2016-12-08T07:49:01Z | |
| dc.date.available | 2016-12-08T07:49:01Z | |
| dc.date.issued | 2016-09 | |
| dc.description.abstract | While a large number of consumers in Malaysia are typically Internet users, they are also considered as frequent travelers. Usage of the Internet, are increasing from day to day. Airline companies are moving towards using the Internet as a platform to obtain air travel information as well as to purchase flight tickets. Thus, with the Internet being a global platform for many different usage, it is essential for airline companies to have an in depth understanding on consumers and their needs. It is essential to identify key factors that can be an element for strategic planning for airline industry to be profitable. The key factors identified for this research are Attitude, Service Quality, Ease of Use, Internet Search Skill, Price, Switching Cost and Website Responsiveness. The research is undertaken to analyze the relationship between these key factors and the effect it has on Purchase Intention. The research is designed to investigate the key factors that influences the Internet in determining the purchase intention of flight tickets. The research is based on Technology Acceptance Model as the underlying theory. The objectives of the research are achieved through survey questionnaires. Questionnaires were uploaded in surveymonkey.com and it was distributed to 417 individuals. A total of 194 respondents were collected. The data than were analyzed using SPSS data analysis software. The findings of this research show that except for Ease of Use and Internet Search Skill, all other key factors such as Attitude, Service Quality, Price, Switching Cost and Website Responsiveness have positive relationship with Purchase Intention. Further, this research also elaborates on limitation it has as well as future suggestion. The result of this study will provide useful information to Airline Industry in their strategy planning. Social media has to be recognized as primary source for the growth of their industry. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3268 | |
| dc.subject | Airline companies are moving towards using the Internet as a platform | en_US |
| dc.subject | to obtain air travel information as well as to purchase flight tickets. | en_US |
| dc.title | Influence Of Internet In Determining Purchase Of Online Flight Tickets | en_US |
| dc.type | Thesis | en_US |
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