Developing New Media Literacy Among Secondary School Students In Malaysia : Case Studies Of Media Making On Environmental Issues
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Date
2011-12
Authors
Prasad, Nunna Venkata
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Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
In the present new media world, it is essential for the students in Malaysia to develop a sense of media awareness and activism to facilitate social learning in relation to the surrounding world. In building a productive learning culture among the students, media literacy is a necessary intervention in developing critical understandings, creative abilities, and active participations. Developing new media literacy on environment among secondary school students in Malaysia is important as the world is becoming less green and the environment is declining. Students can contribute to this cause, by voicing their concerns, opinions and views by using their new media literacy skills on environment.
The main aim of this study was to examine students‟ media literacy practices using the case of media making on environmental issues with a focus on three core components of quality media literacy practice namely process, text and inquiry developed by Thoman & Jolls (2004). More specifically, the study looked at students‟ media consumption practices, engagement with media messages, environmental awareness, media making experiences in terms of developing production themes, narrative analysis, video making and critical inquiry patterns in terms of their understanding on the role of video production in developing identity and self- expression. The methodology applied for this study is a form of action-research which involved students‟ doing short video productions on the theme of environment. The study was conducted in three states Penang, Sarawak and Selangor, where students from Form 4 class participated in the project.
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Keywords
Developing new media literacy among , secondary school students in Malaysia