Examining The Relationship Between Innovation Orientation And Its Enablers Among Undergraduate Students In Malaysian Higher Education Institutions
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Date
2015-09
Authors
Nordin, Norfarah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This research aimed to examine the relationships between innovation orientation and its enablers among undergraduates in Malaysian higher education institutions. The hypothesized relationship is based on the Theory of Componential Creativity and Innovation. The innovation orientation enablers are creativity, innovation motivation, entrepreneurial orientation, and entrepreneurial self-efficacy. The model was examined using Structural Equation Modeling technique. The research also examined the moderating effects of gender on the structural model to confirm the Gender Constant Theory. A Multiple Group Model Comparison Technique was adopted. The research also examined the effect of entrepreneurial self-efficacy in mediating creativity, entrepreneurial orientation and innovation motivation in developing innovation orientation. The Causal-Steps and Bootstrapping approach were adopted to test the significance of the indirect effects. A non-experimental research design was employed in the research and 2,507 undergraduates were sampled. It was found that innovation orientation is positively associated with entrepreneurial orientation, creativity, innovation motivation and entrepreneurial self-efficacy. The full structural model of innovation orientation explained 61.2% of the variance with Goodness-of-Fit equals to 0.958. The research also ascertains that innovation orientation model is moderated by gender, and thus confirms the Gender Constant Theory. The mediation effects of the antecedent factors posit that the causal effectiveness of the factors can be maximised by addressing entrepreneurial self-efficacy.
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Keywords
Innovation orientation, undergraduates.