A Study Of Purchase Intention Towards Muslims’ Products: The Moderating Effect Of Halal Knowledge And Halal Attitude

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dc.contributor.authorAli, Siti Insyirah
dc.date.accessioned2017-11-09T01:49:36Z
dc.date.available2017-11-09T01:49:36Z
dc.date.issued2014
dc.description.abstractMuslim population around the world are increasing every year. For Muslim, it is a must for them to consume halal products. However, mass media often reveal that there are always problem about halal issues. This creates a lot of anxiety among Muslims. Furthermore, majority of the producers are non Muslim. Inappropriate used of halal logo and fake halal logo are some issues that are always been debated. Thus, the selection of products manufactured by Muslims is the best choice since Muslims know halal better than non Muslim. In addition, products produced by Muslim have increased significantly. Government has given many opportunities for Muslims to produce their own products by giving various forms of incentives. However, the rate of purchase for Muslim products is still low. Thus, this study aims to investigate the factors that influence customer intention to buy Muslims’ products. In addition, knowledge of halal and halal attitude are also included in the framework in order to study the effect of these variables on the relationship between the independent variables (attitude towards purchasing Muslims’ products, subjective norm and perceived behavioural control) and the dependent variable (intention to purchase Muslims’ products). The findings revealed that attitudes towards behaviour and perceived behavioural control have significant effect towards purchasing intention. Halal knowledge on the other hand affects the relationships between independent variables (attitude towards purchasing Muslims’ products, subjective norm and perceived behavioural control) and dependent variable (intention to purchase Muslims’ products). However, attitude towards halal just moderated the relationship between purchasing intention and attitude toward purchasing Muslims’ products and perceived behavioural control.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5257
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectMuslims' productsen_US
dc.subjecthalal knowledge and halal attitudeen_US
dc.titleA Study Of Purchase Intention Towards Muslims’ Products: The Moderating Effect Of Halal Knowledge And Halal Attitudeen_US
dc.typeThesisen_US
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