The Impact of Social Media Adoption and Cloud Computing Adoption on Manufacturing Firm Competitiveness : The Mediating Effect of Supply Chain Responsiveness

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dc.contributor.authorYee, Theng Fong
dc.date.accessioned2016-09-29T08:24:01Z
dc.date.available2016-09-29T08:24:01Z
dc.date.issued2015
dc.description.abstractWhat is needed in today dynamic business environment in order to ensure firm competitiveness and business sustainability is a supply chain with rapid response. Hence, firms are relentlessly striving to improve their supply chain management through the use of information technologies in order to better response to the volatile market conditions. In the light of this, this paper purports to construct and test a research framework that comprehends the impact of social media adoption and cloud computing adoption on firm competitiveness and the mediating effect of supply chain responsiveness (operations systems responsiveness (OSR), logistics process responsiveness (LPR) and supplier network responsiveness (SNR)). 129 manufacturing companies in Malaysia formed the sample of this quantitative study and data was analyzed using Partial Least Squares (PLS) technique. The result demonstrated positive association between major variables particular the significant relationships between social media adoption and firm competitiveness, and cloud computing adoption and firm competitiveness. The mediating effect of supply chain responsiveness were also tested and discussed. The research finding suggested that social media and cloud computing could be a promising tools for manufacturing firms to enhance their supply chain responsiveness and most importantly, firm competitiveness. Limitation of study, recommendations for future research and implications for practitioners were also discussed.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2641
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectCompetitiveness and businessen_US
dc.titleThe Impact of Social Media Adoption and Cloud Computing Adoption on Manufacturing Firm Competitiveness : The Mediating Effect of Supply Chain Responsivenessen_US
dc.typeThesisen_US
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