The Effects Of Value Co-Creation On Sustainable Logistic Performance: From Lens Of Logistics Service Provider In Malaysia
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Date
2015
Authors
Chu, Kai Chat
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Abstract
The logistics and transportation sector plays a critical role in maintaining and improving trade flows between the world’s large economies. The growing on the business in logistics has become the competition focused on cost reduction, agility and increased value to customer through co-creation to achieve superior performance. Subsequently, the purchase of this study is to investigate the value to co-creation with moderator effect of market turbulence and technology turbulence that influence sustainable logistics performance logistics service providers (LSP).This study also investigated impact of GST on influence sustainable logistics performance logistics service providers (LSP).The questionnaires were sent to among LSP managers across Malaysia with the response rate on the 62 percent being achieved. Smart PLS based Structural Equation Modelling (SEM) was used to assess the model proposed and testing the hypotheses. Results revealed that DART model of Value Co-Creation was positively significant on sustainable logistics performance. The GST impact was found positively significant only on part finance performance under the sustainable logistics performance. The moderator technology turbulence was found on the relationship between DART model of Value Co-Creation and sustainable Logistics Performance. Then moderator market turbulence was found partial effect on the relationship between DART model of Value Co-Creation and sustainable logistics performance. This study was original and makes contribution in several ways. First, it provided the empirical findings of DART model of Value Co-Creation in logistics sector which fill a gap in literature examining its effect on sustainable on its performance at LSP firm in Malaysia. The Resource Based View (RBV) was extended to support the theoretical model. This study also contributed practically to logistics managers, in the way to understand the complex nature of supply chain.
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Keywords
Sustainable Logistic Performance , Logistics Service Provider