AIRLINE TICKET E-RESERVATION: ADOPTION AMONG MALAYSIANS
| dc.contributor.author | WANG, CHAN WOOI | |
| dc.date.accessioned | 2016-01-14T06:13:55Z | |
| dc.date.available | 2016-01-14T06:13:55Z | |
| dc.date.issued | 2011-10 | |
| dc.description.abstract | The air ticket reservation system has been much revolutionized by the airline companies through the usage of the Internet and introduction of modem mobile devices. In Malaysia, most of the airline companies have switched to airline ticket e-reservation system to reduce company transaction costs, improve business efficiency and exploring possible new markets. As the users of the airline ticket e-reservation is the main source of revenue for the airline companies, the users' intention behavior on the system need to be understood further. This study proposes a mixed model from Technology Acceptance Model (TAM) and trust model to investigate how the Malaysians develop the intention based on characteristic of trust and web site user to adopt the airline ticket e-reservation system. The model is tested empirically by using online questionnaire and is tested on 109 respondents from the internet users of local social web portal in Malaysia. The result of the study found that the perceived reputation (p = 0.375, p<0.05) has positive significant influence toward users' level of trust on the e-reservation system. Additionally, two more variables: perceived trust (~ = 0.240, p<0.05) and perceived ease of use (~ = 0.272, p<0.05) are found to be significant in influencing positively on users' intention in adopting the airline ticket e-reservation system. This shows that perceived ease of use and perceived trust are the two main variables in influencing the intention of online Malaysians to adopt the e-reservation system. The result of the study for the intention behavior are managed to be explained by using the mixed model of Technology Acceptance Model and trust model. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1575 | |
| dc.subject | AIRLINE TICKET E-RESERVATION | en_US |
| dc.title | AIRLINE TICKET E-RESERVATION: ADOPTION AMONG MALAYSIANS | en_US |
| dc.type | Thesis | en_US |
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