Towards A Sustainable Entrepreneurship : The Roles Of Entrepteneurial And Sustainability Orientations And Entrepreneurial Bricolage
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Date
2014
Authors
Ho, Chea Hooi
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Given the importance of sustainable entrepreneurship among SMEs for the economic
well-being, social impartiality and environmental resilience of Malaysia, this study
examined the relationships between entrepreneurial orientation, sustainability
orientation, entrepreneurial bricolage and sustainable entrepreneurship from the lens of
Resource Based View, Upper Echelons Theory and Corporate Social Responsibility. A
total of 102 responses were collected by means of a survey instrument gathered from
SMEs located in Penang and Perak of Malaysia. The data collected were analysed using
Partial Least Squares-Structural Equation Modelling (PLS-SEM). The results indicated
that while the entrepreneurial orientation is associated with the degree of sustainable
entrepreneurship, it is mediated by the role and degree of entrepreneurial bricolage that
SMEs brought to solve problems. However, entrepreneurial bricolage did not mediate
the relationship between sustainability orientation and sustainable entrepreneurship.
This study provides theoretical, practical and social contributions that are valuable for
future research and for practitioners with regards to the importance of sustainable
entrepreneurship among SMEs, with respect to the heightened societal and
environmental awareness among consumers, and also strict international regulation
concerning environmental protection. Limitations aside, this study offered and enriched
sustainable entrepreneurship literature to further research, especially in the context of
SME.
Description
Keywords
Relationships between entrepreneurial orientation , sustainable entrepreneurship