Consumer Perceptions From Landed Property Owners In Malaysia Towards Their Intention To Purchase Photovoltaic (PV) System
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Date
2015
Authors
Paramasivan, Lavinsaa
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Abstract
Consumer perceptions play an important role in the adoption of renewable energy technologies. The current study aims to explore the role of consumer acceptance and attempts to model its effects on photovoltaic (PV) panel adoption. Malaysia has plenty of sunlight exposure still the generation of solar energy is limited. Hence, the present study aims at studying the potential determinates for the installation of PV panel system in the landed property owners in Malaysia. The extensive literature search was carried out and the appropriate latent variables were identified for conceptualization of the business model. In this context, a massive survey was conducted to understand consumer perceptions on the solar energy technology, such as perceived cost, perceived economic returns, technology barriers, environmental concerns and social influence on the purchase intention of PV panel system. About 157 Malaysian respondents participated in the survey of which 74 (47%) respondent have purchase intention to install PV panel system in their landed property houses. However, they interested to go for installation of PV panel system provided the panel cost is cheaper, no technology barrier, some returns in the form of electricity money back scheme. Further, most of the respondents who have favored intention to purchase PV panel system were influenced by their friends or relatives or also from their close associated colleagues. The size of roof of the landed property did not moderate the purchase intention of PV panel system. However, the interactions with some of the predictors with size of the roof do have impact on purchase intention. The study has lots of theoretical and practical implications and provides valid tips for manufacturers and customers of PV panel system.
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Keywords
Consumer perceptions , To Purchase Photovoltaic System