Foreign Tourist’s Behavior At Fatahillah Square Kota Tua, Jakarta, Indonesia
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Date
2016-03
Authors
Sukmajati, Danto
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The dilemma between development and preservation makes the heritage
tourism has its own uniqueness in its management. As well as Fatahillah Square, a
colonial heritage tourism enclave, located at Northern side of Jakarta – Indonesia,
which is a case study in this research. Behavior of tourist as a main stakeholder,
particularly foreign tourist, is believed to have an important role in it. Behavior
pattern -built from motivation, preference on physical setting, and activity- becomes a
key in planning and designing space. The objective of this study is to find out
behavior pattern of foreign tourist by exploring their motivation and preference, and
associating them with activity pattern limited by the typical physical setting of
colonial heritage. The survey is conducted to gauge motivation and choice of foreign
tourist using likert scale and semantic differential. While the pattern of the
relationship between physical setting and activity is obtained from the result of
observation using behavior mapping technique. The collected data is processed using
statistical analysis such as factor analysis, ANOVA, and t-Test. Furthermore, ASCAL
(analysis of multidimensional scaling) is used to portray behavior pattern as the
answer of research objective. Five behavior patterns, six characteristics related to
motivation, and several other significant findings become output of this study which
is not only giving implication on tourism development process in Fatahillah Square,
but also providing recommendations for future research related to tourism behavior
and colonial heritage tourism.
Description
Keywords
Tourism