Foreign Tourist’s Behavior At Fatahillah Square Kota Tua, Jakarta, Indonesia

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Date
2016-03
Authors
Sukmajati, Danto
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Universiti Sains Malaysia
Abstract
The dilemma between development and preservation makes the heritage tourism has its own uniqueness in its management. As well as Fatahillah Square, a colonial heritage tourism enclave, located at Northern side of Jakarta – Indonesia, which is a case study in this research. Behavior of tourist as a main stakeholder, particularly foreign tourist, is believed to have an important role in it. Behavior pattern -built from motivation, preference on physical setting, and activity- becomes a key in planning and designing space. The objective of this study is to find out behavior pattern of foreign tourist by exploring their motivation and preference, and associating them with activity pattern limited by the typical physical setting of colonial heritage. The survey is conducted to gauge motivation and choice of foreign tourist using likert scale and semantic differential. While the pattern of the relationship between physical setting and activity is obtained from the result of observation using behavior mapping technique. The collected data is processed using statistical analysis such as factor analysis, ANOVA, and t-Test. Furthermore, ASCAL (analysis of multidimensional scaling) is used to portray behavior pattern as the answer of research objective. Five behavior patterns, six characteristics related to motivation, and several other significant findings become output of this study which is not only giving implication on tourism development process in Fatahillah Square, but also providing recommendations for future research related to tourism behavior and colonial heritage tourism.
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Tourism
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