Improving Business Performance For A Food Equipment Supplying Company
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Date
2014
Authors
Lim, Yu Yin
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Food processing equipment industry is playing an important role to support the
growth in the food processing industry in Malaysia. This industry has evolved from
the basic equipment assembly works and installation services, moving into the wide
scope of services such as project management, engineering designs, fabrication, and
transfer of food processing technology. The growth of this industry is moving in
tandem with the development of agribusiness and food processing industry in this
region.
BWE Sdn Bhd had been selected as the case study with an aim to understand an
organisation how to develop a small business which establish merely as an
engineering service provider into a total solution service provider for designing and
fabricating of refrigeration system as well as the distribution of food processing
equipment. When the company achieved growth consistently for almost a decade, it
encountered sales stagnate for their products and services due to sluggish economic
growth of food processing in Malaysia. At the same time, the Company also facing
great pressure on increasing cost of doing business.
In order to identify the root causes of the case issue, a research plan is designed to
collect the primary and secondary data, and then followed by the interview, focus
group’s brainstorming as well as observation to conduct the fact findings. Then,
various management techniques and tools had been adapted to analysis the issues.
Lastly, the case study is recommended to use the strategies based on Ansoff’s Matrix
and Porter’s Value Chain Model to resolve the case issues.
Description
Keywords
Improving business performance for , food equipment supplying company