Factors Influencing Purchase Intention Of Real Estate In Jeddah, Saudi Arabia With The Moderating Effect Of Public Service Location And Purchaser’s Demographics
| dc.contributor.author | Al-Nahdi, Tawfik Salah | |
| dc.date.accessioned | 2016-09-27T07:41:33Z | |
| dc.date.available | 2016-09-27T07:41:33Z | |
| dc.date.issued | 2015-12 | |
| dc.description.abstract | Jeddah with population of more than three million people creates high demand on housing. This has resulted in increase in housing prices, even though when supply equal to demand, the price still going higher and demand keep going higher too. This research examined the factors influencing purchase intention of real estate in Jeddah, Saudi Arabia with the moderating effect of public service location and purchaser’s demographics. The theoretical basis of this study is the Theory of Reasoned Action and Theory of Planned Behavior. The sampling technique used in this study is the non-probability convenience sampling. Data was collected through a survey method. A total of 322 respondents were involved in the study which is quantitative research approach. Descriptive analysis and inferential analyses (regression) were used to analyze the quantitative data. The descriptive analysis results shows that purchasers of houses in Jeddah in the Kingdom of Saudi Arabia focus mostly on public service, attitude, subjective norms , location and perceived behavior control. Correlation Analysis provides the existence of the correlation between attitude, subjective norms, and perceived behavioral control, public service location and intention. Attitude, subjective norm, perceived behavior control, public service and location were found to have positive correlation with behavior intention. The findings revealed that there is a significant relationship between attitude, subjective norm and intention to purchase real estate. The results of hierarchical regression and inclusion of public service, location and purchasers’ demographics found that public service, location and purchasers’ demographics have moderating effect on purchasing behavior. The results have implication for marketing theory, managerial action, government decision makers and individuals. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2614 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Influencing purchase intention of real estate in Jeddah, Saudi Arabia | en_US |
| dc.title | Factors Influencing Purchase Intention Of Real Estate In Jeddah, Saudi Arabia With The Moderating Effect Of Public Service Location And Purchaser’s Demographics | en_US |
| dc.type | Thesis | en_US |
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