Understanding Consumer Adoption And Security Of Internet Banking: A Proposed Biometrics Technology Implementation In The Malaysian Banking Context
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Date
2013-10
Authors
Md Kassim, Normalini
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This study extends the Technology Acceptance Model (TAM) to a model that is based on information system acceptance in an Internet banking context. To provide a solid theoretical basis, the study proposed that the TAM be extended with quality dimensions (as external variables), perceived risk (as an additional belief variable) and the model of e-trust banking. The model incorporates three main dimensions to identify factors influencing intention to continue using Internet banking; Quality, Perceived Risk and Perceived Security which is moderated by Perceived Effectiveness of Biometrics Technology Usage and Perceived Trustworthiness. A total of 413 respondents (Internet banking customers) from Penang, Selangor, Kuala Lumpur and Johor (participated in this study). The findings show a significant positive effect of System Quality, Information Quality and Service Quality on Perceived Usefulness while Physical Risk and Social Risk had a significant negative influence on attitudes towards the use of Internet banking. However, Functional Risk, Time Loss Risk, Financial Risk, Opportunity Cost Risk, and Information Risk had no significant negative influence on attitudes towards the use of Internet banking. The results also illustrate that Perceived Ease of Use had no significant impact on the attitude towards the use of Internet banking while Perceived Usefulness had a significant positive impact. Besides that, Perceived Privacy was proven to have no significant impact while Authentication, Confidentiality, Data Integrity, and Non-repudiation have a significant positive impact on customers’ trust in Internet banking.
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Keywords
Consumer Adoption And Security Of Internet Banking , Proposed Biometrics Technology Implementation