Factors Influencing Intention Of Malaysians To Shop Online

Simple item page
dc.contributor.authorMetani, Ahmed M. I.
dc.date.accessioned2018-09-06T03:07:52Z
dc.date.available2018-09-06T03:07:52Z
dc.date.issued2009-10
dc.description.abstractThis study explores the extension of the Technology Acceptance Model (TAM) to the online shopping context. It uses perceived risk and its antecedents (self-efficacy, wealth position and risk-taking propensity), along with trust and its antecedents (shared values, communication and opportunistic behavior), as independent variables influencing the attitude and intention to shop for products and services online. A total of 446 internet users in Malaysia responded to the survey. Findings show the significant negative effect of risk-taking propensity on perceived risk. However, self-efficacy and wealth position have been shown to have no significant influence on perceived risk. The findings also show that shared values and communication have a significant positive effect on trust, while opportunistic behavior has an insignificant influence on trust. The results illustrate that perceived usefulness, perceived ease of use and trust have a significant positive effect on consumer attitude towards using online shopping. Besides that, perceived risk was proven to have a significant negative influence on the attitude towards using online shopping. This study also found that perceived ease of use has a direct positive impact on perceived usefulness and an indirect positive impact (via perceived usefulness) on attitude and intention to shop online for products and services. In addition, it has been confirmed that trust has a significant negative impact on the perceived risk associated with using online shopping. As expected, both the attitude towards using online shopping and perceived usefulness have a significant positive impact on the intention to shop online.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/6524
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectFactors Influencing Intentionen_US
dc.subjectMalaysians To Shop Onlineen_US
dc.titleFactors Influencing Intention Of Malaysians To Shop Onlineen_US
dc.typeThesisen_US
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Pusat Pengajian Pengurusan - Tesis