Stakeholder priorities and corporate social responsibility orientations : the moderating effects of ethnicity and religion in the Nigerian financial sector
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Date
2019-01
Authors
Aminu Ahmadu Hamidu
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia.
Abstract
Given the importance of corporate social responsibility orientations among
managers from different ethnic groups and religions in the Nigerian financial sector, this
study examined the relationships between stakeholder priorities, ethnicity, religion and
corporate social responsibility orientations from the lens of stakeholder approach,
legitimacy theory and Carroll's four dimensions/responsibilities of corporate social
responsibility. A survey questionnaire was used to collect data from 313 respondents in
the Nigerian financial sector. Subsequently, the data collected were analyzed using
Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results from the
analysis revealed that Stakeholder priorities (Profit maximization, stakeholder pressure,
image creation) were related with some dimensions of CSR orientations (Economic,
Philanthropic, legal, ethical), moderated by the role ofethnicity and religion of managers
in the Nigerian financial sector. Furthermore, the study revealed the most significant
relationship between predictors and outcomes to be image creation and philanthropic
responsibilities, while relevant stakeholder priorities from the Nigerian context are;
profit maximization, stakeholder pressure and image creation. CSR orientation of
Nigerian managers in terms of priority is economic, philanthropic, legal and ethical
respectively. This study provides theoretical and practical contributions that are valuable
to different stakeholders with regards to the Corporate social orientations of Nigerian
managers.
Description
Keywords
Stakeholder priorities and corporate social responsibility orientations , the moderating effects of ethnicity and religion in the Nigerian financial sector