An Empirical Study Of Smes Website Continuance Intention Determinants In Malaysia
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Date
2009
Authors
Ling, Niu Swee
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Abstract
The study of Internet technology adoption antecedents has been a popular research topic in recent years, especially from the consumer market research domain. However, there seems to be lack of empirical studies that examine organizational level of website technology adoption, particularly for small and medium enterprises (SMEs). In view of this, the purpose of this dissertation is to discover critical determinants of SMEs website continuance intention in Malaysia
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Keywords
Empirical Study , Intention Determinants