The Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysia

Simple item page
dc.contributor.authorJayapal, Pravina Jayapal
dc.date.accessioned2021-02-17T00:51:34Z
dc.date.available2021-02-17T00:51:34Z
dc.date.issued2018-07
dc.description.abstractThis study aimed to examine the role of emotional value, social bridging, social bonding and epistemic value on online impulse buying behaviour through materialism. The study incorporates three theories which are the Stimulus-Organism Response Model (SOR), Theory of Consumption Values (TCV) and Social Capital Theory (SCT). A total of three hundred and twelve respondents participated in this study via online survey method. The results revealed that emotional value and epistemic value affect all the dimensions of materialism (success, centrality, happiness).en_US
dc.identifier.urihttp://hdl.handle.net/123456789/11301
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectRole Of Materialismen_US
dc.subjectConsumer Perceived Valuesen_US
dc.subjectOnline Impulse Buying Behaviouren_US
dc.subjectGeneration Yen_US
dc.subjectMalaysiaen_US
dc.titleThe Role Of Materialism On Consumer Perceived Values And Online Impulse Buying Behaviour Among Generation Y In Malaysiaen_US
dc.typeThesisen_US
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Pusat Pengajian Pengurusan - Tesis