An examination of environmental orientation of consumers in Malaysia
| dc.contributor.author | Chee Yang, Foong | |
| dc.date.accessioned | 2014-07-25T07:43:01Z | |
| dc.date.available | 2014-07-25T07:43:01Z | |
| dc.date.issued | 2006 | |
| dc.description.abstract | Despite many efforts have been formulated with the intention to improve environmental concern and change attitude of the public. e.g. education programs, enactment of legislations, recycling campaigns, pollution prevention programs, etc., mixed results have been achieved as to the effectiveness of the above efforts. In order to furnish insight into the above issues, this research studied the environmental orientation of consumers in Malaysia. Then, a theoretical framework was developed to test the relationship between environmental concern, intention and behavior of consumers. There were five environmental variables in the proposed model – environmental knowledge, belief, the perceived effectiveness of pro-environmental program, environmental intention and behavior. Thirteen hypotheses were tested with 151 respondents received from the public. It was found that the level of environmental orientation of consumers in Malaysia is moderately good. Environmental belief has positive effect on environmental intention, and in turn has positive effect on environmental behavior. However, environmental knowledge was found to have no significant relationship with environmental intention or behavior. On top of that, the perceived effectiveness of pro-environmental campaigns has no moderating effect on the relationship between environmental concern and behavior. The research model developed by the researcher for this study is considered appropriate for examining environmental orientation of consumers. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/40 | |
| dc.language.iso | en | en_US |
| dc.subject | Consumer | en_US |
| dc.subject | Business Administration | en_US |
| dc.title | An examination of environmental orientation of consumers in Malaysia | en_US |
| dc.type | Thesis | en_US |
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