The Intention To Purchase Eco-Friendly Batik Clothing: Evidence From Young Indonesian Consumers
| dc.contributor.author | Md.Noor, Norsyaqinah | |
| dc.date.accessioned | 2016-10-04T04:50:00Z | |
| dc.date.available | 2016-10-04T04:50:00Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | The purpose of this study is to conduct on intention to purchase eco-friendly batik clothing. Besides that from the previous studies, purchasing of environmentally friendly clothing (EFC) as a subset of environmental behaviour has inspired to accomplish this quantitative research. However, like all clothing, EFC also reflects a consumer’s fashion choices, and there are many variables that influence EFC purchase decisions must be understood for apparel companies to effectively market eco-friendly products. Therefore, the purpose of this paper is to identify whether fashion and shopping orientation are determinants of intention to purchase eco-friendly batik clothing. The design/methodology/approach used in this research is questionnaires survey that was conducted to examine the effects of fashion orientation, shopping orientation, and environmental concern and eco-friendly behaviour on intention to purchase eco-friendly batik clothing. A total of 225 usable questionnaires were collected from young Indonesia consumers aged 15-35 years old. The findings in this study used descriptive analysis and relationship between independent variables – predictors: fashion orientation, shopping orientation, environmental concern, and eco-friendly behaviour – and the dependent variable – intention to purchase eco-friendly batik clothing. The findings from PLS-SEM analysis system has indicated that one fashion orientation factor, two shopping orientation factors, and three environmental concern and eco-friendly behaviour factors are significantly related to consumers’ purchase intention regarding eco-friendly batik clothing. The research limitations/implications are the findings from this study are limited to young consumers in the Yogyakarta, Indonesia. For the practical implications, this study suggests that the apparel industry such as batik industry should provide an enjoyable retail environment to attract young environmental friendly clothing consumers. This study suggests some effective marketing approaches to apparel companies, e.g. batik, as well as strategies for developing successful sustainable apparel products that consumer will purchase. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/2659 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Eco-friendly batik clothing | en_US |
| dc.title | The Intention To Purchase Eco-Friendly Batik Clothing: Evidence From Young Indonesian Consumers | en_US |
| dc.type | Thesis | en_US |
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