Assessment Method For Graphic Design Artworks At Undergraduate Level

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Date
2011-01
Authors
Siron, Azizah
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Publisher
Universiti Sains Malaysia
Abstract
In art education, students constantly question assessment and measurement. They are curious about how lecturer evaluate their artwork. Visitors to art exhibitions often question regarding the right and wrong doing of artwork. What is right or wrong? Good or bad? In graphic design, most designers are uncertain whether their artwork is good enough to convey their visually hidden message effectively. Generally, graphic artworks are evaluated by people who are highly skilled and experienced. Their assessment of artworks usually depends on their experience and personal views. As far as this research is concerned, there is very limited reference in measuring graphic design artwork. Currently, all institutions of higher learning are being asked to take evaluation and assessment seriously. This study is to identify a pool of information and methods in evaluating graphic design artwork. This study aims to determine the most effective theory and practice in artwork assessment so that the learning process in art education can be more systematic and selfdirected.
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Keywords
Graphic Design Artworks , Undergraduate Level
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