A Study On Householders’ Recycling Behavior And The Factors That Determine Their Recycling Intention
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Date
2014
Authors
Ooi, Hooi Yin
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Proper waste management could reduce environment deterioration. Environment deterioration would subsequently affect quality of human life. Recycling is claimed to be a better solution to this environment issues. Recycling helps to keep environment clean and ensure long-term survival of humankind. There is less study on recycling behavior in developing country such as Malaysia. This study aims to study the householder’s recycling behavior and the factors that determine their recycling intention using Theory of Planned Behavior. A total of 300 self-administered questionnaires were distributed of which 207 of questionnaires were collected back and only 202 were used for data analysis using statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS). The findings of the study indicate that attitude as well as perceived convenience have positive and significant relationship towards household recycling intention. Nevertheless, environment concern, environment knowledge, subjective norm and perceived behavioral control do not have positive and significant correlation with household recycling intention. The results of this study are restricted to Penang householders which cannot represent Malaysia context. Also, this study only measures householder recycling intention not actual behavioral. Thus, future similar study should extend the base of respondents throughout whole Malaysia and extend the research model from recycling intention to recycling behavior. The findings from this research can be used by recycling industry, government and environment related organization to strategize their plan and recycling programme to increase community recycling rate.
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Keywords
Environment deterioration would subsequently , affect quality of human life