The Impact of Web Site Usability Factors on Users' Intention to Use Online Wellness Portal
Loading...
Date
2011-02
Authors
Wei, Chang Guo
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The evolution of Internet had become the catalyst for I-Wellness to enrich the wellness
industry. I-Wellness is a new venture that formed by a partnership of Chang Guo Wei
and Lim Thean Pheng. It acts as a mediator between wellness centre and users. IWellness
links the service providers (wellness centre and tour agencies) and end-users.
Through this I-Wellness portal, it increases the accessibility between end-users and
service providers and this lead to flourish of wellness industry. In order to understand
the users' perception towards I-Wellness portal, a study on the impact of website
usability factors on users' intention to use online wellness portal was carried out. The
results of the study showed that factors in website usability have a strong impact on
users' intention to use the portal. Those factors are namely content, download delay,
customization and ease of navigation. Meanwhile, the research had discovered two out
of four factors in website usability are relatively more intense in impacting users'
intention to use. They are the customization and content aspect on 1-Wellness portal.
However, download delay and ease of navigation have less impact on users' intention to
use I-Wellness portal. The finding of this research is important in developing a credible
and easy to use I-Wellness portal.
Description
Keywords
Web Site Usability Factors