THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL COMMITMENT: THE ROLE OF CORPORATE IMAGE AS THE MEDIATOR
| dc.contributor.author | CHIEN, LEE YONG | |
| dc.date.accessioned | 2016-01-12T03:42:10Z | |
| dc.date.available | 2016-01-12T03:42:10Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | This study aims to investigate the mediating effect of the employees' perceived corporate image on the relationship between the organization's CSR practices and the employee's organizational commitment. Samples were collected mainly from CSR and award winning organizations to ensure that respondents have sufficient understanding on CSR elements. This study discovered that the respondents grouped the CSR dimensions into Economic, Business Compliance, Workplace and Discretionary Responsibility instead of following the frequently referred CSR dimensions proposed by Carroll (1979). The regression results also revealed that Corporate Image does not mediate between all the CSR variables and organizational commitment. It only mediates between CSR effort in Discretionary Responsibility and Organizational Commitment (Affective Commitment, Continuance Commitment and Normative Commitment) and also Business Compliance Responsibility and Normative Commitment. As such, this study revealed the changes in employees' perception on CSR and also enables managers to understand which CSR components they need to focus on to improve their employees' perception of their organization as this perception (or image) will lead the employees' into deciding their commitment to the organization. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1441 | |
| dc.subject | THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY | en_US |
| dc.title | THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL COMMITMENT: THE ROLE OF CORPORATE IMAGE AS THE MEDIATOR | en_US |
| dc.type | Thesis | en_US |
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