The Relationship Between Service Innovation Management Practices On Performance Within Telecommunications Industry In Malaysia

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dc.contributor.authorTAGHIZADEH, SEYEDEH KHADIJEH
dc.date.accessioned2016-06-21T03:35:56Z
dc.date.available2016-06-21T03:35:56Z
dc.date.issued2015-10
dc.description.abstractThe competition in the telecommunications industry requires companies to be more innovative to align with the fast changing demand of customer to achieve better performance. In such context, service innovation plays a crucial role in company‘s overall business performance. Thus, this research has embarked on to reveal the direct relationship between service innovation management practices using the SPOTS model (strategy, process, organization, tools/technology, and system) and the market and operational performance and also through the mediating effect of pricing practice. The current study investigates the influence of value co-creation and innovation value chain as two antecedent variables on the components of the SPOTS model. The variance based PLS-SEM had been applied to test the conceptualized framework using 249 responses from managers of Malaysian telecommunications industry. The findings revealed that both value co-creation and innovation value chain were pure predictors for all the five components of the SPOTS model. The current empirical research explores the performances of the telecommunications companies depend on innovation in strategy, process, cross-functional organization, and system integration. Meanwhile, the pricing practice mediates the relationship of strategy and system integration with both performances. The practical contribution of the research serves as a guide on innovation practices for telecommunications companies and the results form a road map for other Malaysian telecommunications companies, as well as those in Asia. Further, the study may be customized for the applications of service innovation practices of other service sectors in Malaysia.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/2151
dc.subjectThe Relationship Between Service Innovation Management Practices On Performanceen_US
dc.subjectWithin Telecommunications Industry In Malaysiaen_US
dc.titleThe Relationship Between Service Innovation Management Practices On Performance Within Telecommunications Industry In Malaysiaen_US
dc.typeThesisen_US
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