The Influence Of Politics And Economics Of The Media In Shaping Television Content In Post-Authoritarian Indonesia
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Date
2019-04
Authors
Morissan, Morissan
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The downfall of the last authoritarian ruler in May 1998 marked the beginning of the
transition to democracy in Indonesia. After being curbed and controlled by the government
for decades, a question arises, who actually controls media content in the era of
liberalization. This research investigates how political economic factors in postauthoritarian
era affect television workers and the content they produce, and two key
questions raised: (1) How do political economic factors influence television workers in
shaping their content?; (2) What is the most influential factor that affect television workers
in shaping their content? This study uses both qualitative and quantitative methods.
Quantitative method used is the survey whereas the main qualitative method used is
interview combined with observation and documents by taking the views from within the
media for the sake of triangulation to assure the validity of research. This research reveals
important findings as the following: (1) Owners control, directly or indirectly, television
workers in shaping content. The indirect control was made through senior executives.
Owners sometimes involved directly in shaping content, especially entertainment program;
(2) Advertiser also played significant role. It is common for television stations to get
advertisers to help producing content. Stations may design sponsorship programs and
directly solicit advertisers to provide funding for the content to produce; (3) Audience
influence on television content is best presented on the use of rating reports in developing
content. Most advertisers and television broadcasters depend on this audience feedback.
Description
Keywords
Politics And Economics , Television Content