The Effects Of Personalized Multimedia App On Knowledge, Perceived Awareness And Perceived Motivation Of Cyber-Bullying Among Adolescents
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Date
2016-01
Authors
Abbdul Wahab, Nadia
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The purpose of this study is to design, develop and investigate the effects of multimedia app on the knowledge and perceived awareness of cyber-bullying and as well as on the perceived motivation towards the learning material among adolescents. The study incorporates the use of quasi-experimental design with factorial 2x2. The independent variable for this study comprises two treatment modes, namely, Personalized Multimedia App (PMA) and Non-Personalized Multimedia App (NPMA). The dependant variables for this study are knowledge, perceived awareness towards cyber-bullying and also perceived motivation towards the learning material. Moderator variables in this study are the gender and schooling level of the adolescents. A total of 240 students from four secondary schools participated in this study and they were divided into two groups. The first group of students received PMA presentation treatment mode while the second group received NPMA presentation treatment mode. The data collected in this study was analysed by using descriptive and inferential statistics, namely the ANOVA test. The results of this study demonstrate that the performance of adolescents who used the PMA presentation mode surpassed the performance of the adolescents who used NPMA significantly in knowledge and perceived awareness towards cyber-bullying and also perceived motivation towards the learning material. This study has shown that the adaptation of the Personalization Principle in the multimedia learning environment has yielded a positive impact in increasing the knowledge and perceived awareness towards cyber-bullying as well as perceived motivation towards the learning material among adolescents. Besides that, the development of the multimedia app in this study has contributed to an increase in the number of computer-based applications intended to expose adolescents to the issue of cyber-bullying, which is still under-developed, particularly in the context of adolescents in Malaysia.
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Keywords
Multimedia app