Comparison of quality perception: an analysis of local traditional snack food in Penang, Perlis and Kedah
| dc.contributor.author | Mudor, Hamdia | |
| dc.date.accessioned | 2014-07-24T01:42:49Z | |
| dc.date.available | 2014-07-24T01:42:49Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | This study seeks to compare the quality perception between MSMEs (Micro-Small and Medium Enterprises) which are local bahulu food producers and their consumers in terms of objective quality (sensory, functional and symbolic dimensions) and perceived quality (intrinsic and extrinsic attributes). It further studies whether/how objective quality has influence over perceived quality of bahulu for both MSMEs and consumers. Data were obtained from 58 local MSMEs and 671 consumers surveyed in the Northern states of Malaysia covering Penang, Perlis and Kedah. The study reveals that there is a significant gap between MSMEs and consumers in objective quality of bahulu in terms of sensory and symbolic dimensions except for functional dimension which reveals no significant gap between the two groups. Besides, the study shows a significant gap in intrinsic as well as extrinsic attributes of perceived quality of bahulu by MSMEs and consumers. The results indicate that for MSMEs, only sensory, out of three dimensions of objective quality, influences MSMEs’ perceived quality of bahulu in terms of intrinsic and extrinsic attributes. As for consumers, three dimensions of objective quality, namely sensory, functional, and symbolic, of the consumers influence their perceived quality in terms of intrinsic and extrinsic attributes. This study implies a mismatch in quality perception of bahulu between MSMEs and consumers. The gaps perceived can be used by MSMEs to improve on their bahulu quality offer to satisfy consumers and gain competitive edge in the marketplace. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/14 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Snack Food | en_US |
| dc.title | Comparison of quality perception: an analysis of local traditional snack food in Penang, Perlis and Kedah | en_US |
| dc.type | Thesis | en_US |
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