A Model Linking Perceived Attractiveness Aspects, Experience Of Stay, Customer Loyalty And Homestay Sustainability Of Business Performance In Taiwan

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dc.contributor.authorToh, Steven Teong Jin
dc.date.accessioned2017-11-09T02:22:39Z
dc.date.available2017-11-09T02:22:39Z
dc.date.issued2014-06
dc.description.abstractThe aims of this study were to: (a) examine the direct effect of Perceived Attractiveness Aspects and Customer Loyalty; (b) understand the direct effect of Experience of Stay and Customer Loyalty; (c) investigate whether Experience of Stay acts as mediator role between Perceived Attractiveness Aspects and Customer Loyalty; and (d) examine the direct effect of Customer Loyalty and Sustainability of Business Performance. Sustainability of business performance was conceptualized into two dimensions of financial performance and marketing performance. The perceived attractiveness aspects were operationalized into five dimensions of surroundings of the building and features, service quality, homestay facilities, homestay operation and management, and homestay geist and community coprosperity. The mediator of experience of stay was operationalized into two dimensions of experiential value (host-guest interaction) and experiential value (activity, culture and knowledge). Customer loyalty was illustrated as single dimension. Five broadly hypotheses were postulated and tested using a sample of 566 (customer) and 283 (owner) Taiwan homestay representing 70.75 percent response rate in this study. Data were collected through self-administrated questionnaires. Smart PLS and SPSS analysis was conducted to test the validity of the proposed hypotheses. It shows that only 17 sub-hypotheses out of 29 subhypotheses were supported and the remaining sub-hypotheses were not supported. The conclusion of this study was provided with the theoretical implications and practical implications as well as suggestions for future conduct of the studies either in Malaysia or Taiwan.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/5260
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectExperience of Stayen_US
dc.subjectand Customer Loyaltyen_US
dc.titleA Model Linking Perceived Attractiveness Aspects, Experience Of Stay, Customer Loyalty And Homestay Sustainability Of Business Performance In Taiwanen_US
dc.typeThesisen_US
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