The effects of customer experience and customer equity dimensions in building service loyalty in private hospitals of Bangladesh.

dc.contributor.author	Farhana, Nadia
dc.date.accessioned	2018-10-04T02:50:12Z
dc.date.available	2018-10-04T02:50:12Z
dc.date.issued	2017-07
dc.description.abstract	Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan. The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/6663
dc.language.iso	en	en_US
dc.publisher	Universiti Sains Malaysia	en_US
dc.subject	Dimension	en_US
dc.subject	Building	en_US
dc.title	The effects of customer experience and customer equity dimensions in building service loyalty in private hospitals of Bangladesh.	en_US
dc.type	Thesis	en_US

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