The Effects Of Conversational Versus Formal Narrative Styles Of Persuasive Multimedia On Children’s Knowledge, Awareness And Motivation Of Child Sexual Abuse

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dc.contributor.authorOTHMAN, AZLIZA
dc.date.accessioned2016-05-10T02:12:36Z
dc.date.available2016-05-10T02:12:36Z
dc.date.issued2015-10
dc.description.abstractThe purpose of the study is to develop and investigate the effects of persuasive multimedia learning application (PMLA) in increasing children’s knowledge, perceived awareness and perceived motivation of child sexual abuse. Currently, children are easily exposed to any type of abuse since they have limited knowledge on personal safety and they are not aware of this issue. PMLA has been designed by integrating multimedia learning and persuasive technology and developed based on Alessi and Trollip instructional design model. The independent variable for this study is presentation mode of PMLA which involves PMLA with conversational narrative style (PMLAcns) and PMLA with formal narrative style (PMLAfns). Meanwhile, the dependent variables are children’s knowledge, perceived awareness and perceived motivation towards the learning materials. Besides, there are two moderator variables; children’s school location (urban and rural) and gender. A group of 222 primary school children between 7 and 9 years old from four schools (two schools from urban and rural area) are involved in this study. In the experiment, each school in both urban and rural areas are randomly assigned to only one treatment mode, which is either PMLAcns or PMLAfns. The gathered data are analyzed using ANCOVA and one way ANOVA statistical analyses. The results reveal that children’s knowledge, perceived awareness and perceived motivation increased after they have used PMLA. Furthermore, the results show that children who used PMLAcns show significant difference in knowledge, perceived awareness and perceived motivation than their counterparts in PMLfns. However, if compared between children from urban and rural area, children from both urban and rural areas show similar knowledge and perceived awareness but chidren from rural area perceived higher motivation toward learning material compared to children from urban. In terms of gender, there is a significant difference on children’s knowledge across PMLAcns and PMLAfns. However, there is no significant difference in children’s perceived awareness and perceived motivation between boys and girls. Thus, this study has shown that applying cenversational narrative style in PMLA has positive effect on children’s knowledge, perceived awareness and perceived motivation towards the multimedia learning material regardless of their school location or genderen_US
dc.identifier.urihttp://hdl.handle.net/123456789/2004
dc.subjectThe Effects Of Conversational Versus Formal Narrative Styles Of Persuasive Multimediaen_US
dc.subjectOn Children’s Knowledge, Awareness And Motivation Of Child Sexual Abuseen_US
dc.titleThe Effects Of Conversational Versus Formal Narrative Styles Of Persuasive Multimedia On Children’s Knowledge, Awareness And Motivation Of Child Sexual Abuseen_US
dc.typeThesisen_US
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