The Characteristics And Performance Of Property Development Companies In Penang

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Date
2003-04
Authors
Mohd. Hashim, Ruzita Khaironi
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Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This research studies the relationship between characteristics and performance measures of property development companies in the state of Penang with the influence of perceived environmental uncertainty. The 4 (four) different categories of characteristics are customer orientation, capacity, expertise, and management style. While, the performance measures include effectiveness and profitability. This study too examines the influence of perceived environmental uncertainty as moderating variables. The variables are divided into 5 (five) dimensions, namely, suppliers performance, competitors' actions, customers' demand, financial/capital market, and government regulations. The research findings show that there is a relationship between characteristics and performance measures of the property development in Penang with the influence of the perceived environmental uncertainty. These mean that the better the characteristics, such as customer orientation, capacity, expertise, and management style, the better the performance measures, namely effectiveness and profitability of the organizations despite the influence of the moderating variables which include suppliers, competitors' actions, customer demand, financial/capital market, and government regulation.
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Keywords
Property Development , Companies In Penang
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