A study of socio-demographic and personal-philosophical values on environmental consciousness
| dc.contributor.author | Md Harizan, Siti Haslina | |
| dc.date.accessioned | 2014-07-24T07:35:17Z | |
| dc.date.available | 2014-07-24T07:35:17Z | |
| dc.date.issued | 2006 | |
| dc.description.abstract | The research on green market segmentation and environmental consciousness has been conducted extensively in Western countries. However, in Malaysia, such studies are still in the early stage and are very limited. This study is conducted in local context to analyze green consumer, based on socio-demographic, personal-philosophical values, and environmental consciousness, towards environmental purchase behavior. This study is based on adapted models in previous studies, which explained the relationship of environmental consciousness; environmental attitude, environmental knowledge and environmental purchase behavior among consumer. A survey was done on 100 working adult sample within USM, Penang. Diamantopoulus et.al. (2003) model that examines differences between socio-demography and environmental consciousness components was only partially fulfilled since only female and married person showed significant differences in some components of environmental consciousness. The model that studies personal-philosophical values and environmental consciousness was not supported since both materialism and open-mindedness had no significant relationship with any of the environmental consciousness components. Both environmental attitude and environmental knowledge explained 18% variations of environmental purchase behavior. However, only environmental knowledge played a significant role in determining the extent of environmental purchase behavior showing that the model which examines the relationship among environmental consciousness components was only partially supported. At the end of this study, implications of findings on marketing mix strategies and suggestions of future research are discussed. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/27 | |
| dc.language.iso | en | en_US |
| dc.subject | Socio-demographic | en_US |
| dc.subject | Business Administration | en_US |
| dc.title | A study of socio-demographic and personal-philosophical values on environmental consciousness | en_US |
| dc.type | Thesis | en_US |
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