Soft Element – Decision Reasoning Framework For Green Development Projects
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Date
2018-07
Authors
Mokhtar Azizi, Nurul Zahirah
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
Soft element (SE) relates to administrative aspects that are responsible for effective project mobilization. Although SEs are comparatively smaller in monetary percentage than hard elements, their role is critical to the management and control of project implementation and ensures the effective delivery of construction on site. As the nature of SE is elusive, relating elements of this nature directly to project decision is difficult. This research aims to develop a framework providing holistic representation of SE and explain how they affect project decisions. In developing this framework, the Resource Mobilization Theory and Rational Choice Theory are used as the underlying theories. The study also outlines a clear definition of SE and identifies the reasoning factors rationalising decision-making. A two-tier research design is adopted using qualitative technique: 1) preliminary interview with 5 expert panels and 2) in-depth interview with 38 respondents consisting of architects and engineers. It was discovered that there are 3 main categories of SE namely, Design Influence, Authority Requirements, and Development Provisions, with 9 elements. From Tier 1 study, the findings confirmed that architects and engineers were responsible for rationalizing decisions concerning SE in which their logics are expressed through characterisation of their role. The study found 5 roles in relation to SE i.e. determining design solutions, persuading the client, ensuring compliance with planning conditions, maintaining green qualities, and ensuring green certification is achievable. The study also identified 17 reasoning factors that affect decisions relating to SE, which lead to 21 decision outcomes. The research establishes a clear
and comprehensive understanding of SE from its description to its impact on project implementation and influence on decision-making. This thesis contributes theoretically, methodologically and practically to the body of knowledge in green building.
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Keywords
Soft element-decision reasoning framework , for green development projects