Internet banking : Hyderabad scenario a banking and non-banking group perspective
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Date
2009
Authors
Rajendar Singh, Thakur
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Abstract
One of the forms of banking is e-banking or internet banking. This technology offers a
non-traditional way through which banking products and services can be delivered to
customers more conveniently and economically. The aim of this thesis "Internet
Banking: Hyderabad Scenario- A Banking and Non-Banking Group Perspective" is to
look in to the factors that are effecting the acceptance in the Indian market. This is
among the very few researches which will try to analyze the data and find out the
differences exists in the perception of internet banking between the banking and nonbanking
working groups. The'thesis aims at doing this research with the help of a
survey, which will involve approximately 200 people from Hyderabad, India. The
theoretical framework was formulated for this purpose includes, Education, Banking
and Computer Literacy, Banking facilities, Cost factor of technology, Security and
Internet facilities in the Independent variables and the Acceptance of the Internet
banking technology in the Dependent variable. Data Analysis was done in accordance
with the research questions and research model. The findings reveal that Banking
Facilities inclusive of security plays a major role and determines whether customers
would like to go for internet banking or traditional banking. Also both the groups
differ in their view points when comes to the concept of internet banking. One of the
analysis showed by the research was that cost of technology does not play a major role
in acceptance, which was quiet opposite in the previous researches.
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Keywords
Internet banking